Why Product Information Management (PIM) Is a Game-Changer for Home Furnishing Distributors

In the Indian home furnishing industry, distribution is a complex task—distributors often

manage anywhere between 15,000 to 1,00,000 SKUs. These products vary widely in colour,

pattern, texture, fabric type, size, and end use, making it challenging for retailers to keep up.

What’s worse, there is frequent confusion due to missing or outdated catalogs, incomplete

product visuals, and limited access to updated product information.

This is where Product Information Management (PIM)—built directly into a modern

distribution software—proves to be a game-changer.

The PIM Advantage

A well-integrated PIM module within your ERP or distribution system brings product

discovery, sampling, and ordering into a centralized, self-service interface, available both on

mobile apps and web portals. Here's how it makes a difference:

Retailers no longer need to wait for sales representatives to hand over catalogs. With a

mobile-friendly self-service PIM, they can browse the entire collection at their fingertips,

anytime.

Retailers can search and filter products based on: Quality, Price range, Colour and pattern,

Fabric type, Intended end use (e.g., curtains, upholstery, sheers)

By comparing their current catalog with the master product list, retailers can easily see

which designs or qualities they do not have in stock, and can request samples of only those

missing items.

Distributors can tag products with multiple attributes—like “Best Seller,” “New Arrival,”

“Discounted,” or even themes like “Boho” or “Luxury.” These tags are searchable and help in visually categorizing products for easier discovery.

Every product listing can feature multiple high-quality images, including swatch views, full

pattern views, and even room setups, giving the retailer a strong visual representation.

Why It Matters

For distributors, integrating a strong PIM system improves retailer satisfaction, reduces

manual dependency, and helps new launches reach the market faster. For retailers, it

provides greater autonomy, better decision-making, and faster ordering. Most importantly,

it increases repeat engagement, as retailers come back to the portal to check “What’s New”

and “What’s Trending.”

Incluziv Cloud’s integrated Product Information Management system is designed

specifically for Indian home furnishing distributors, keeping in mind the scale, diversity, and

operational challenges of the industry. Whether you're in Panipat, Karur, Mumbai, or Surat,

this module helps bridge the gap between your warehouse and the retailer’s showroom.